Classification of the Applications Assignment Example | Topics and Well Written Essays - 1000 words

Classification of the Applications - Assignment Example Hackers cannot use this application in some unacceptable way because even in the case, of getting access to the configuration of the application hacker can only block the access to some certain sites and user of the computer can remove the application and reinstall it with the correct configurations. Prey is quite effective software used for tracking laptop, phone, tablet or another portable computer to remotely locate it and lock. The user can find it even if the device is stolen. To do so, the owner can log into the web-service and turn on the sounding of alarm or showing of the onscreen message that will inform the thief about the search engaged for him. The user can find the device even if he/she has lost it or left somewhere. To make it work user should install little software on the desired device and it will wait for the remote signal and will activate the system to track the location of the device. Moreover through the online service owner can gather all information about the device, lock it down, etc.  For business purposes, managers can use Prey to lock down business phones, which are used by workers in an unacceptable manner or to trace the activity of the users. Moreover, with the right approach, Prey can help for logistics to track devices installed on the transports and to know their routes, to enhance logistic schemes.  With enough experience, hacker can hack the main web interface and get keys and locations of the devices, to get personal information from them or just lock down them. However such scenario is almost impossible.  Keylogger is software which register, store and supply information that is entered through the keyboard. Such application work implicitly and only one, who installed this application knows about its existence.  Home user can use this application to track activity of the children in the given computer. The application will store every information children enter or copy/paste on the computer.

Individual Strategic Management Essay Example | Topics and Well Written Essays - 1250 words

Individual Strategic Management - Essay Example The last part of the paper looks at one solid strategic management recommendation for the company. â€Å"Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store and it also offers iPhones and iPads† (Blodget, 2013). Its mission statement is: â€Å"We want to leave the world better than we found it.† The company is comprised of a variety of stakeholders and these are individuals or groups of people who have a stake in the operations of the company. The employees, suppliers, distributers as well as management of the company are the stakeholders who directly control its operations. The shareholders and consumers are also major stakeholders of the company since these contribute towards the revenue it generates from its operations. Ordinary people in the environment in which the company operates are also stakeholders since they are affected by its operations. The government and other regulatory bodies are also stakeholders for this organization. The external environment of the company can be analysed through the use of Porter’s five forces model which comprises of the following factors: barriers to entry by competitors, threat of substitute, bargaining powers of buyers, bargaining powers of suppliers and rivalry among the existing players (http://www.12manage.com/methods_porter_five_forces.html). The mobile communication technology industry is capital intensive hence it may not be that easy for other new entrants to penetrate the market. This means that barriers to entry are high which cushions Apple in its operations. This mainly depends on the buyers’ ability to influence the price. Apple products have premium prices which mean that the customers have little influence to change them. The products offered by Apple are specifically meant for the rich and affluent people. The bargaining powers of suppliers

Social commentary Essay Example for Free

Social commentary Essay Dickens is Famous for his dramatic presentation of character and using them as a device for social commentary. Dickens is famous for his ability to craft complex plots and striking characters that capture the paranoia of English Society. In the novels such as A Christmas Carol and Oliver Twist, Dickens uses characters such as Scrooge and Bill Sykes, as a device for social commentary; Scrooge shows the audience that no amount of money can buy happiness or true friends. Whilst Bill Sykes character enforces the moral message that crime does not pay and no one can escape their punishment, no matter who they are. Great Expectations, one of Dickenss most renowned novels, features the unforgettable character Miss Havisham and uses her as a window into the Victorian era, and stiff class system. In this essay I am going to be analysing how Dickenss uses Miss Havisham for the above purpose, and why he is so successful in doing so. Dickens grew up in Victorian England, taking his inspiration from the people and places he lived side by side with. The Victorian era was characterised by rapid change and developments in nearly every sphere, but it was also known as a time of suffering, and of conflict amongst the social classes. Dickens grew up in a world dictated by which class you belonged. Victorian Society boiled down to three major classes, the working class, the middle class and the all powerful upper class to which Great Expectations Miss Havisham belonged. If like Miss Havisham, a Victorian woman belonged to the upper class, her life was control: marry early to a gentleman, of whom her family approved; have as many children as they could afford and devote themselves to the up keeping of their home whilst still keeping themselves perfectly presentable and well mannered. These were the things an upper class Victorian woman lived to accomplish, but as Great Expectation tells us Miss Havisham never got the chance to fulfil hers or societys Great Expectations. As a direct result of not meeting those expectations, were told how Miss Havisham choose to stop her life, and live if you can call it living in the past, constantly replaying the terrible pain she suffered the day her heart was broken and dreams destroyed. The first time Miss Havisham is mentioned in the novel, Dickens displays great skill, as he shadows everything were told about her in mystery and doubt; making the reader very curious and more closely examine, the details revealed about her character. Pip narrates from his own memory everything he has heard about Miss Havisham, were told that she is an immensely rich and grim lady who lived in a large and dismal house barricaded against robbers, and who led a life of seclucusion. The house can be seen as a metaphor for Miss Havisham herself, supporting the rumours about her character. The short phrase barricaded against robbers, metaphorically describes Miss Havisham decision to lock herself, her love and memories in Satis house. Along with Dickens later description of the house being barred, he creates the image that Miss Havishams home is like a prison built to keep her in, and intervention out, an image Dickens enforces throughout the novel. Its walls, protecting her against thieves who dont necessarily want to steal her belongings, but her heart, and only light, Estella. Whilst Pip is journeying up to Satis house with Estella the atmosphere is created by Dickens use of Pip senses and the effect of the weather upon them. Cold wind seemed to grow colder there, than outside the gate, and it made a shrill noise in howling in and out at the open sides of the brewery, like the noise of wind in the rigging of a ship at sea. The fact Dickens describes this as Pip passes through a gate, gives the impression that he has stepped through an invisible barrier/doorway into another world, Miss Havishams world; a place where things are all the more terrible, bitter and dangerous. This sentence uses a young boys hearing, sensitivity and imagination to begin to describe how things are in a land controlled by Miss Havisham. Dickens idea of decreasing the temperature when Pip steps through the barrier gives the impression of Miss Havishams world being frozen, as her heart is, stuck in winters grasp. Dickens later uses the word winter and the connotations with death it carries to symbolically show how Miss Havisham is near to death; an example of this is The old wintry branches, a quota in which Dickens uses a metaphor to show how Miss Havisham is aging, becoming more cold, bare and therefore closer to death. The brewerys history is also questioned by Pip, and what we learn can be linked to Miss Havisham and the man who broke her heart, Compeyson. Estella tells us Better not try to brew beer there now, or it would turn out sour, Not that anybody means to try , for thats all done with, and it will stand as idle as it is, till it falls. The beer describes Miss Havishams and Compeyson relationship, the fact it is now sour- can be related to the bitterness Miss Havisham feels towards not only Compeyson, but all men. It was Compeyson after all who persuaded Miss Havisham to buy it from her brother, and wished to hold and manage it all. So the fact Miss Havisham leaves it alone to fall, could show how she wants nothing to do with him or any of his plans; but it could also be taken as a sign that she is still waiting for him to return, keeping herself and the brewery untouched by anyone, but all the time growing more and more sour. Miss Havisham is a living ghost, and her grotesque appearance and habits make her both fascinating and repulsive. In the first few lines of Pips first face to face encounter with Miss Havisham, Dickens uses a variety of linguistic devices to really capture the readers imagination. He repeatedly uses the word white to describe Miss Havisham, her bridal gown and trinkets around her; Dickens uses white as a symbolic reference to her age. She was dressed in rich materials satins, and lace, and silks all of white. And she had a long white veil dependent from her hair, and she had bridal flowers in her hair, but her hair was white. Our narrator also notices how Miss Havisham is in an unready state, She had not quite finished dressing, for she had, but one shoe on the other was on the table near her hand her veil was but half arranged. This is an insight into Miss Havishams state of mind; she has kept herself in a condition of un-readiness, entombing her being in her own personal limbo. Half living and existing and her other side scattered around her.

Project Report On Brand HP Commerce Essay

Project Report On Brand HP Commerce Essay IT is forging ahead in the country and a wave of optimism continues to wash the industry current market scenarios present a perfect opportunity for IT industry. The Indian IT industry has been competing till now on its ability to reverse engineer the products, that are produced by international companies offer years of research to sale them at cheaper prices however the Indian IT companies have to develop their capacity in basic research to produce original molecules. Compton established in 1993, is a strong teaming of 45 IT professionals and prosperity for its customers. To make lives smoother with latest breakthrough in technology, enabling our customers to perform day to day jobs with speed and spending time saved on more important aspects of business or life. Compton is premium business partner for HP-Compaq and main focus as been to bring new technologies to Homes and Offices. HP Premium Business Partner is a rare status in HP. We have successfully finished several turnkey projects encompassing hardware, software and training on complete solutions Our main product line is PCs, Laptops, Palmtops, Projectors, Printers, Scanners, Laser Printer, Plotter, All in ones, TFT screens, Digital Solutions, PC Maintenance, Networking, Intranet Solutions. Compton specializes in bringing complete IT solutions to our customers. Let our customer be a mid-size corporate, or a SOHO user or a home user we try to go beyond customers expectations. Our service backup facility and well trained team is our main strength. Compton as a team thrives to reach out to our customers through our distribution channel. We wish to take our services globally with unwavering commitment to customer satisfaction. We wish to move forward with strong base of values, values that keep interest of our internal and external customers first without compromise. CONTENT:- Topics Page no. INTRODUCTION 6 1.1 HISTORY 6 OBJECTIVE 7 2.1 PRIMARY OBJECTIVE 7 2.2 OTHER OBJECTIVES 7 2.3 FOCUS 7 2.4 CULTURE FOLLOWED 9 2.5 DIVERSITY 9 2.6 AD CAMPAIGNS 9 RESEARCH METHODOLOGIES 12 HP CORPORATE MARKETING 12 SIGNIFICANCE OF BRAND HP 12 MADE FOR INDIA MARKETING 13 PRODUCT LINE OF HP 14 CONCLUSION 15 RFERENCE 16 INTRODUCTION The Hewlett-Packard Company (NYSE: HPQ) commonly known as HP is an American multinational computer hardware, software firm and is considered as one of the largest Information Technology corporation headquartered in Palo Alto, California, United States. It provides products, technologies, software, solutions and services to consumers, small and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and education sectors. HP is the worlds leading PC manufacturer. It specializes in developing and manufacturing computing, data storage, and networking hardware, designing software and delivering services. HP also has strong services and consulting business around its products and partner products. HISTORY:- HP was founded on January 1, 1939 as a manufacturer of test and measurement instruments by Bill Hewlett and Dave Packard who graduated with degrees in electrical engineering from Stanford University in 1935. The company originated in a garage in nearby Palo Alto during a fellowship they had with a past professor, Frederick Terman at Stanford during the Great Depression. Terman was considered a mentor to them in forming Hewlett-Packard. In 1939, Packard and Hewlett established Hewlett-Packard (HP) in Packards garage with an initial capital investment of US$538. Hewlett and Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett, Packard won the coin toss but named their manufacturing enterprise the Hewlett-Packard Company. HP incorporated on August 18, 1947, and went public on November 6, 1957. Their first product was a precision audio oscillator, the Model HP200A. Their innovation was the use of a small night-light bulb as a temperature dependent resistor in a critical portion of the circuit. This allowed them to sell the Model 200A for $54.40 when competitors were selling less stable oscillators for over $200. The Model 200 series of generators continued until at least 1972 as the 200AB, still tube-based but improved in design through the years. At 33 years, it was perhaps the longest-selling basic electronic design of all time. One of the companys earliest customers was Walt Disney Productions, which bought eight Model 200B oscillators (at $71.50 each) for use in certifying the Fantasound surround sound systems installed in theaters for the movie Fantasia. OBJECTIVE Primary Objectives:- To find out the attributes that enhance the customer value by providing better service to them and know how to motivate the more people towards IT. The Project required carrying out the comparative study of prices across Brands and Models also to carry out another comparative study of Margins of Dealers and Wholesalers. This would be done by finding out the Market Operating Price at which they are making deals and the volume of discounts offered by them. Then apart from studying the dealers a study of consumer buying behaviors was also required for the specific brands. This was done by making comparative study of HP along with other brands, in terms of consumer preference. Also dealers perspectives about the brand are also to be considered along with this the effect of prices on brand preference of the models. In the research we also tried to study consumer behavior for all the brands and also the dealers perception about the market of Home PCs, Laptops, Printers, PSC, Scanner, and TFT. For this Segmentation, Targeting and Positioning of various brands on recall, believability, association, final purchase. Other Objectives:- à ¢Ã¢â€š ¬Ã‚ ¢ To know the brand recall by customers. à ¢Ã¢â€š ¬Ã‚ ¢ To know the reason why people prefer HP (Hewlett-Packard) brand. à ¢Ã¢â€š ¬Ã‚ ¢ To increase the sales volume. à ¢Ã¢â€š ¬Ã‚ ¢ To give the customer satisfaction and also get the references from them. à ¢Ã¢â€š ¬Ã‚ ¢ To know which factor is important for customer before buying any IT product. à ¢Ã¢â€š ¬Ã‚ ¢ To illicit suggestion for better positioning for HP product. Focus:- The company was originally rather unfocused, working on a wide range of electronic products for industry and even agriculture. Eventually they elected to focus on high-quality electronic test and measurement equipment. Throughout the 1940s to well into the 1990s the company focused on making signal generators, voltmeters, oscilloscopes, counters, and other test equipment. Their distinguishing feature was pushing the limits of measurement range and accuracy. For instance, almost every HP voltmeter or signal generator has one or more extra clicks of its knobs than its competitors. HP voltmeter or ammeters would measure down and up an extra 10 to 100 times the units of other meters. Although there were good reasons why competing meters stopped at 1 volt full scale, HP engineers figured out ways of extending the range of their equipment by a considerable amount. They also focused on extreme accuracy and stability, leading to a wide range of very accurate, precise, and stable frequency co unters, voltmeters, thermometers, and time standards. During the sixties and seventies:- HP is recognized as the symbolic founder of Silicon Valley, although it did not actively investigate semiconductor devices until a few years after the Traitorous Eight had abandoned William Shockley to create Fairchild Semiconductor in 1957. Hewlett-Packards HP Associates division, established around 1960, developed semiconductor devices primarily for internal use. Instruments and calculators were some of the products using these devices. HP is acknowledged by wired magazine as the producer of the worlds first personal computer, in 1968, the Hewlett-Packard 9100A. HP called it a desktop calculator because, as Bill Hewlett said, If we had called it a computer, it would have been rejected by our customers computer gurus because it didnt look like an IBM. We therefore decided to call it a calculator and all such nonsense disappeared. An engineering triumph at the time, the logic circuit was produced without any integrated circuits; the assembly of the CPU having been entirely executed in discrete components. With CRT readout, magnetic card storage, and printer the price was around $5000. The company earned global respect for a variety of products. They introduced the worlds first handheld scientific electronic calculator in 1972 (the HP-35), the first handheld programmable in 1974 (the HP-65), the first alphanumeric, programmable, expandable in 1979 (the HP-41C), and the first symbolic and graphing calculator HP-28C. Like their scientific and business calculators, their oscilloscopes, logic analyzers, and other measurement instruments have a reputation for sturdiness and usability (the latter products are now part of spin-off Agilents product line). The companys design philosophy in this period was summarized as design for the guy at the next bench. In the eighties and beyond:- In 1984, HP introduced both inkjet and laser printers for the desktop. Along with its scanner product line, these have later been developed into successful multifunction products, the most significant being single-unit printer/scanner/copier/fax machines. The print mechanisms in HPs tremendously popular LaserJet line of laser printers depend almost entirely on Canons components (print engines), which in turn use technology developed by Xerox. HP develops the hardware, firmware, and software that convert data into dots for the mechanism to print. In 1987, the Palo Alto garage where Hewlett and Packard started their business was designated as a California State historical landmark. In the 1990s, HP expanded their computer product line, which initially had been targeted at university, research, and business customers, to reach consumers. Later in the decade HP opened hpshopping.com as an independent subsidiary to sell online, direct to consumers; the store was rebranded HP Home Home Office Store in 2005. HP also grew through acquisitions, buying Apollo Computer in 1989, Convex Computer in 1995, and Compaq in 2002. Compaq itself had bought Tandem Computers in 1997 (which had been started by ex-HP employees), and Digital Equipment Corporation in 1998. Following this strategy HP became a major player in desktops, laptops, and servers for many different markets. Culture followed:- The founders, known to friends and employees alike as Bill and Dave, developed a unique management style that has come to be known as the HP Way. In Bills words, the HP Way is a core ideology . . . [that] includes a deep respect for the individual, a dedication to affordable quality and reliability, a commitment to community responsibility, and a view that the company exists to make technical contributions for the advancement and welfare of humanity. Diversity:- Hewlett-Packard received a 100% rating on the Corporate Equality Index released by the Human Rights Campaign starting in 2003, the second year of the report. In addition, the company was named one of the 100 Best Companies for Working Mothers in 2004 by Working Mothers magazine. Hewlett-Packard is also involved in the NEPAD e-school program to provide all schools in Africa with computers and internet access. Ad campaigns:- Hewlett-Packard has used a number of innovative commercials to sell its products. Like You + HP: digital photography. A television ad campaign for Hewlett-Packards digital photography (titled You + HP: digital photography) has been noted for its simple special effects and choice of music. It won Campaign of the Year from Adweek magazine in 2004. Songs used in You + HP Campaign: à ¢Ã¢â€š ¬Ã‚ ¢ Picture Book by The Kinks à ¢Ã¢â€š ¬Ã‚ ¢ Out of the Picture by The Robins à ¢Ã¢â€š ¬Ã‚ ¢ Pictures of You by The Cure à ¢Ã¢â€š ¬Ã‚ ¢ The Rainbow by The Apples in Stereo à ¢Ã¢â€š ¬Ã‚ ¢ Across the Universe by The Beatles Acquisitions:- Data Systems, Inc. A small 5-person company called Data Systems, Inc. Owned by a chemical manufacturer, Union Carbide, who failed in their diversification efforts, HP bought the group and this helped to launch the HP 2116A in 1966. A computer designed to automate the collection and processing of data from the companys test and measurement devices, it marked HPs entry into the growing computer industry. Apollo In 1989, HP Acquired Apollo computer for $476 million. HP was able to achieve a growth in market share after the merger; with the market at the time valued at $4.1 billion and the fastest-growing area of the market. VeriFone On April 23, 1997, HP announced plans to acquire VeriFone, the leading provider of card-swipe terminals on retail countertops to approve purchases, in a $1.18 billion stock swap. On May 10, 2001, Gores Technology Group acquired VeriFone from HP. Bluestone On January 18, 2001, HP acquired Bluestone Software, Inc., a leading provider of B2B, B2C, and wireless open platform solutions. Indigo On March 22, 2002, HP acquired Indigo N.V., a leader in digital offset color printing systems. Compaq On May 3, 2002, Hewlett-Packard merged with Compaq Computer Corporation, a controversial move intended to make the company the personal computing leader. The merger opposition was led by Walter Hewlett, son of HP founder William Hewlett. Snapfish On April 15, 2005, HP acquired Snapfish, a leading online photo service based in San Francisco, California, USA. AppIQ In October of 2005, Hewlett-Packard acquired the private company AppIQ (short for Application IQ). The company was founded in 2001 by Ash Ashutosh and David Chang, and offered several digital storage solutions. The company had employed up to 235 people by June 2005. OuterBay On February 7, 2006, HP agreed to acquire OuterBay, a leading provider of archiving software for enterprise applications and databases. OuterBay is headquartered in Cupertino, California, USA, with offices in the US, UK, and India. Silverwire On June 6, 2006, HP announced it was acquiring Silverwire Holding AG, a commercial digital photography solutions and software provider with a strong presence in the retail photo market. Silverwire is headquartered in Zug, Switzerland. Mercury Interactive On July 25, 2006, HP announced plans to acquire Mercury Interactive (MERQ.PK), a company that provides Business Technology Optimization software (i.e. software that helps a company govern, develop and maintain its technology stack). This acquisition is expected to occur in Q4 2006 and will result in an HP software business of around $2 billion. VoodooPC On September 28, 2006, HP announced it will expand its presence in the gaming market by acquiring VoodooPC, a maker of high-performance gaming, luxury, and entertainment PCs based in Calgary, Alberta, Canada. This acquisition is expected to close by November 2006. Competitors:- Major competitors of HP in the computer business include Apple Computer, Dell, Gateway, Lenovo (Purchased IBMs Non-server Personal Computer Business), Sony and Toshiba. Major competitors of HP in the server business include Sun Microsystems, IBM and Dell. Major competitors of HP in the printer business include Brother, Canon, Epson, Lexmark and Dell (who rebrands and repackages Lexmark products) Outsourcing:- In 1994, HP decided to outsource its manufacturing to third-party vendors and oversea countries to lower costs and raise profits. Today, desktop computers are assembled in Guadalajara, Mexico where HP employs approximately 1,500 workers. Notebook computers are assembled in China from third-party vendors. Servers and workstations are still assembled in the United States. In 2003, HP had 140,000 employees worldwide. Under HPs current restructuring program, HP began reducing its workforce to lower its costs. By 2006, HP experienced a record profit of $1.5 billion in just one quarter. RESEARCH METHODOLOGIES MARKETING STRATEGY HP Corporate Marketing:- HP is a company unlike any other. They serve everyone from consumers to small and mid-sized businesses to enterprises to public sector customers with an extensive portfolio of market leading solutions specifically designed to meet the needs of each customer segment. They focus on helping people apply technology in meaningful ways to their businesses, personal lives and communities. Their annual RD investment of nearly $4 billion fuels the invention of products, solutions and new technologies, to serve customers better and enter new markets. They produce an average of 11 patents a day worldwide. In addition to the RD and innovation in their product and services groups, HP labs provides a central research function for the company focused on inventing new technologies to improve the customers lives, change markets and create business opportunities. Source: Technology Business Research, Inc., Oct. 26, 2004 Millions of people around the world use HP technology every day. They are largest consumer IT company, the worlds largest SMB IT company and leading enterprise IT company. For more than 100 million cell phone subscribers, it is HP software that identifies them when they turn on their own phones and allows them to place calls. HP powers 100 of the worlds stock and commodity exchanges, including the NEW YORK STOCK EXCHANGE and 14 of the worlds largest trading markets. In response to customer needs and the changing market conditions, they have built a portfolio unequaled in the industry. HP technology now ranges from consumer handled devices all the way to some of the worlds largest and most powerful supercomputer installations. Their strategy is to offer products, services and solutions that are high tech, low cost and deliver the best customer experience. They have dynamic, powerful team of 150,000 employees for the fiscal year that ended Oct 31, 2005 HP has corporate headquarters in Palo Alto, California. HP has a significant in all market they serve:- Consumer Our consumer business has leadership in handhelds, notebooks, printers and cameras focused on delivering simple, rewarding experience to millions of customers. Small and Medium Business Working with local reseller partners, HP serves business customers worldwide to provide specialized expertise, a complete portfolio of products, solutions and services. They have market- leading positions in datacenter and office computing, and the imaging and printing market. Enterprise The enterprise segment draws from Hips full portfolio of products, services and solutions. We collaborate with large customers to build an Adaptive Enterprise helping them achieve more simplicity, agility and value across their organization. We are No. 1 or No. 2 in all three server based operating environments, and we hold top positions in enterprise storage and IT services management. Public sector, health education With more than 60 years of experience serving the technology needs of the public sector, HP brings the full breadth of its portfolio and alliances to help governments, educators, healthcare providers and others working in the public interest to lower their costs, increase efficiencies and serve their citizens, businesses and government agencies better. Their Key Words Doing well by doing good As proud as they are of their capabilities, they are equally proud of their people, standards and values, and deep commitment to global citizenship. Since our first year in business in 1939, HP has given back to communities through philanthropic donations of money, equipment and time. While the scale and reach of business have changed in 66 years. The challenge is to continue to shape the impact of corporations as a constructive force, using our heritage and our actions as tool for doing so. Made for India Marketing:- Brands and Marketing were traditionally dominated by the US, Germany and Japan. In Interbrands global brand scorecard, 14 of the top 20 global brands are US brands (HP is 12 by the way). Consulting firms, advertising agencies and market intelligence companies were primarily based in these countries. Product marketers worked in those three countries; they catered to the local customer needs and created products for those markets that would be then exported with little differentiation to the rest of the world. I was in Bangalore, India recently and I was struck by how much this could become the model of the past. I recommend reading Goldman Sachs excellent economic paper -Dreaming with BRICs: The Path to 2050. The report predicted in 2003 that in less than 40 years, the BRICs economies (Brazil, India, China, Russia) together could be larger than the G6 (top 6 economies in the world) in US dollar terms. By 2025, they could account for over half the size of the G6. Of the current G6, only the US and Japan may be among the six largest economies in US dollar terms in 2050. The recent trends and stats from the BRIC countries indicate that this prediction is accelerating and things may happen sooner. Products will need to be developed specifically for the customer needs in those countries, campaigns will be tailored to local tastes and Marketing will happen increasingly first in those markets and then get exported to the rest of the world, even for US brands. Nokia, which is the only company in the top 20 brands that is not based in any of the three countries, is a great example of this trend (Nokia is based in Finland). Nokia started operations in India in 1995. In 2005, India is among the top 5 markets for Nokia worldwide. Nokia has developed major efforts in adapting its products and advertising to the specificities and tastes of the Indian market: 1998- Indian ringtone 2000- First Hindi User Interface 2002 -First Hindi text input -2003- First Made for India phone (Nokia 1100) 2004 -Hindi SMS campaign 2005 -Local User interface in additional local languages If you consider the forecasts of the Goldman Sachs report, India and China will represent soon 2 of the top 3 markets for most technology products. This will have significant consequences on marketing resource strategies as these markets evolve from low cost offshoring tactics to local strategic marketing talent hiring. This clearly highlights the imperative to re-think the core competencies of US-based Marketing and evolve marketers skills accordingly. Product line of HP:- HP has ventured into various products in different categories. Some of them are as follows 1 Printer:- 5 Desktop computers:- 1.1 LaserJet printers (color and monochrome) 5.1 Compaq Presario Desktop 1.2 ColorJet printers 5.2 HP Pavilion 1.3 Officejet All-in-one printers 1.8 Designjet Printers 6 Plotters 1.9 Deskjet printers 7 Pocket calculators 2 Digital Cameras:- 2.1 Original line 8 Blade Systems 2.2 HP E-series 2.3 HP M-series 9 Personal notebooks 2.4 HP R-series 9.1 Pavilion notebooks 9.2 Compaq Presario 3 Scanners:- 9.3 HP Mini 3.1 Scanjet series 3.2 Film scanners 10 Workstations 4 Mobile phones 11 Servers CONCLUSION The Indian I.T. market currently appears to be at a crossroads, where I.T.marketers are attempting to change the customer perceptions of their brands in the specific buying motivations appear to be replacing generalities. This meanwhile is quite unlike the west where buyers consider, aesthetics, comfort and safety, not necessarily in that order. Before finalizing a purchase. Its smarter to think about emotions and attitudes if marketers are to do a better job of marrying what are HP offers to the consumers image of the offerings. The mindset of the Indian Consumer is such that he is delighted if he buys the pen, a little cheaper than his neighbour. Things are, however, a slowly changing and customers at the upper end of market are now ready pay more for more. I hope that this approach will soon enter the new era, may be not with the same intensity. Success will largely determine to the extent a company can differentiate itself in terms of intangibles that grow with the product. In 1973 HP becomes the first US company to institute the flexible working hours or flex time. Under the program, HP employees can begin work at any time during a two hour period and leave after completing an 8 hrs. workday. The purpose, as explained by Bill, is to gain more time for family leisure, conduct personal business, and avoid traffic jams or to satisfy other individual needs. HP introduces the first electronic calculator to print Japanese characters. The model 9810 desktop calculators are marketed in Japan by Yokogawa Hewlett-Packard.

Persuasive Essay: Suu Kyi Quote --

â€Å"It is not power that corrupts but fear. Fear of losing power corrupts those who wield it and fear of the scourge of power corrupts those who are subject to it,† said the political activist Aung Sang Suu Kyi in her â€Å"Freedom from Fear† speech. Power and fear are tools that corrupt those affected by them, either by using them or being used by them. This ideal has been repeated time and time again in literature as well as in current global situations. Conversely, there are also those who repeatedly move against the current of harsh, imposing leaders and make grand acts of heroism, avoiding the corrupted scourge of the powerful. Examples of this mixed concept can be found in The Crucible, The Scarlet Letter, â€Å"Unchained Memories,† and in modern-day happenings such as the crisis in Darfur. In The Scarlet Letter, many characters are unmasked to show corrupted sides of themselves. This corruption usually comes from self-inflicted torture, such as Dimmesdale and his need to punish himself secretly while he remains in a position of power and respect in the community and church. Chillingworth lets himself grow steadily more corrupt as well and revels in the power he holds over Dimmesdale. He lets the power and appeal of revenge take over his entire self, fearing any kind of life without that meaning. Chillingworth becomes a man who, finally seeing his own fear behind losing his power, â€Å"lifted his hands with a look of horror, as if he had beheld some frightful shape, which he could not recognize, usurping the place of his own image in a glass. It was one of those moments when a man’s moral aspect is faithfully revealed to his mind’s eye† (132). Chillingworth recognizes his own darkness, but he allows it to consume him without any search ... ... such as one woman who had to secretly walk to a refugee camp, without food or shelter, to escape with her daughter. She did not allow herself nor her child to be directly abused, though of course the Janjaweed made a tremendous impact on their lives, terrifying them of returning home, Heroism and cowardice are often linked to strength and fear, as well as morality and power. When power becomes overbearing towards the people affected by it, there is a natural fear reaction, either by those with power, who become afraid of losing what they have, and for others under that power for having it used against them. People who find ways to not allow themselves to become dirtied by their power or that of others create the presence of heroism. People who let themselves become manipulated by that power, or who wield that power immorally, become cowards and display weakness.

Heart of Dracula Essay -- Character Analysis, Dracula, Hearth of Darkn

Within Bram Stoker’s Dracula and Joseph Conrad’s Heart of Darkness, the reader is introduced to two â€Å"men†, a term that is applied loosely, whom come to represent the realization of the dying days of the Victorian Era. Heart of Darkness’ Kurtz comes to be the representation of the realization in that he sees what is required from him, as well as the rest of humanity, in order for them to survive. Dracula, in contrast, is the idealization of what has to be done in order to survive. Furthermore, Dracula comes to represent the next step, in almost evolutionary terms, in that he starts to attack England on its home soil, going to so far as to transplant his own soil onto England. This reverse colonization by Dracula is the resultant action he takes based on the fact that he was able to do that which Kurtz is seemingly unable to do, sacrifice the last of his humanity to become a monster. By examining the character of Kurtz, we see that he comes to represent the degenerating institution of colonialism. Jonathan Dollimore remarks that Kurtz â€Å"embodies the paradox which degeneration theory tries to explain but only exacerbates, namely that civilization and progress seem to engender their own regression and ruin† (45). We can see this through the fact that Kurtz goes into the Belgian Congo in order to strengthen the European world, yet is ultimately unable to do so as he comes face to face with the realization of what he must do in order to succeed and survive the degeneration of the world he has known. To do this, Kurtz’s monstrosity, or as close as he comes to monstrosity, stems from the fact that the society which he is a part of and represents is dying a slow death. Therefore, his final words of â€Å"The horror! The horror!† can be interpr... ...gue of Vampirism. Stoker plays upon the irony of England, at this time one of, if not the largest, colonizing countries, being colonized, not by another country but by an intangible immigrant. Dracula’s intent is not of material wealth or power, but of controlling the people and using them as livestock. We can see this when Dracula tells Jonathan Harker that he â€Å"[has] come to know your great England, and to know her is to love her. I long to go through the crowded streets of your mighty London, to be in the midst of the whirl and rush of humanity, to share its life, its change, its death, and all that makes it what it is† (Stoker 19). Kane reaffirms this by contending that Dracula is an example of â€Å"invasion literature† acting upon the readers on England by playing with â€Å"a considerable variety of fears regarding the state of England and the English themselves† (9).

One Good Turn Deserves Another Essay

When someone does you a good deed, you must never forget it. You must look out for the opportunity to do a good deed to that person. If you do not get that opportunity then you must pass on the good deed to someone else. It is quite a strange fact of life, that a good deed done to another always bring some kind of reward to the person who has done the good deed. Hence you must always return good with good. People go throughout their day encountering random acts of kindness in many various ways. Whether it is simply acknowledging someone who walks right past you by saying hello and smiling, or just holding the door open for someone entering behind you, kindness is everywhere. However, there are also certain people who do not openly express their kindness to others. For example, take the driver who suddenly and abruptly cuts you off when changing lanes; even though you would like to tailgate him all the way to his house to make him angry, â€Å"one good turn, deserves another.† Let the driver go, and carry on with your day. In return, the driver may feel sorry for his or her actions and perhaps one day, when you extremely need to craft a massive 5 lane change manoeuvre, someone will let you go. The Messenger of Allah, peace and blessings be upon him has always preached the philosophy â€Å"Always be kind to others† to his Ummah. Once he said, â€Å"He who is deprived of kindness is deprived of goodness.† Even if others may not behave in a benevolent manner towards you, always respond with kindness. A favour in return for a favour That is what any man will do A favour in return for an evil That is what a manly man will do Sometimes, people may be astonished by your response and feel obliged to do the same to others. In addition to it, a touch of satisfaction lies in performing good to others.